By Donny Lowy
www.closeoutexplosion.com
eBay sellers can place themselves at a big advantage by specializing in hot products. But to find these hot products they need to understand the mentality of eBay shoppers.
eBay shoppers are guided by their desire to save money, be entertained, and gift giving.
Many customers buy on eBay to take advantage of price savings not offered in the offline world. To win over these customers you need to focus on merchandise which you can sell at a drastic discount off of the original retail price.
eBay customers looking for entertainment are either searching for hard to find items, are collectors, or are motivated out of curiosity.
You can combine these needs with the need to save money, and lend a further boost to your eBay sales.
Finally, the last category of eBay shoppers is comprised of people looking to purchase gifts. These shoppers are looking for clothing, collectibles, movies, music, antiques, and novelties.
To capture sales from eBay gift givers you need to sell unique items. You can also sell items which you can describe in a way that shows their gift potential.
Keeping in mind the previous reasons for eBay purchases, you can start developing selling strategies.
Instead of simply buying inexpensive merchandise to sell on eBay, look for merchandise which would serve the interests of the customers described here.
Once you do select the merchandise you will be selling, make sure to market it so that it fits the needs of one of the three types of customers.
You also want to make sure to use an auction description that points out why they should be interested in your products.
For instance, an auction aimed at a gift giver should have a phrase such as “Great gift for your best friend.”
Or if you are putting up an auction aimed at an entertainment oriented eBay shopper make sure that the fun value is stressed.
The key is to match up your auction descriptions with the eBay customer you are hoping to sell to.
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