Shanon Lewis at Entrepreneur.com:
From e-commerce websites to furniture wholesalers, small businesses both online and off are realizing the marketing power of Craigslist.
Founded in 1996, Craigslist.org gets an estimated 10 million unique visitors per day. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.
What Sells Best on Craigslist
From services like tutoring, car repair and real estate to products such as wholesale furniture, consignment goods and retail e-commerce, Craigslist is the ultimate destination for online marketers.
Identifying Your Market
Like any other advertising medium, Craigslist requires some strategy. To start, you need to determine which city or cities you’re going to post an ad.
Building Ads
Posting an ad on Craigslist can be as simple as typing in some text, or you can incorporate html and images. Typically, what works best is the direct approach. Be sure to include important search words so that people who search for specific items find you in the search results.
Tracking Results
If you plan to post in multiple cities and offer specific promotions, tracking which ads produce the best results is important. You can track a Craigslist ad by e-mail, phone number or website referral. Each tracking mechanism should feature a unique component like a custom e-mail address, telephone extension or website referral code. Craigslist does not provide you with any demographic or tracking data.
Craigslist continues to experience rapid growth–additional cities have come online in recent months and more are expected to launch throughout the next year.
The buzz about this great resource is sweeping the nation, and every day people from all over the world are visiting the site, looking to buy from trusted sellers and service providers.
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