By Donny Lowy
www.closeoutexplosion.com
eBay sellers can place themselves at a big advantage by specializing in hot products. But to find these hot products they need to understand the mentality of eBay shoppers.
eBay shoppers are guided by their desire to save money, be entertained, and gift giving.
Many customers buy on eBay to take advantage of price savings not offered in the offline world. To win over these customers you need to focus on merchandise which you can sell at a drastic discount off of the original retail price.
eBay customers looking for entertainment are either searching for hard to find items, are collectors, or are motivated out of curiosity.
You can combine these needs with the need to save money, and lend a further boost to your eBay sales.
Finally, the last category of eBay shoppers is comprised of people looking to purchase gifts. These shoppers are looking for clothing, collectibles, movies, music, antiques, and novelties.
To capture sales from eBay gift givers you need to sell unique items. You can also sell items which you can describe in a way that shows their gift potential.
Keeping in mind the previous reasons for eBay purchases, you can start developing selling strategies.
Instead of simply buying inexpensive merchandise to sell on eBay, look for merchandise which would serve the interests of the customers described here.
Once you do select the merchandise you will be selling, make sure to market it so that it fits the needs of one of the three types of customers.
You also want to make sure to use an auction description that points out why they should be interested in your products.
For instance, an auction aimed at a gift giver should have a phrase such as “Great gift for your best friend.”
Or if you are putting up an auction aimed at an entertainment oriented eBay shopper make sure that the fun value is stressed.
The key is to match up your auction descriptions with the eBay customer you are hoping to sell to.
Thursday, December 21, 2006
Tuesday, December 12, 2006
Marketing Your Business on Craigslist
Shanon Lewis at Entrepreneur.com:
From e-commerce websites to furniture wholesalers, small businesses both online and off are realizing the marketing power of Craigslist.
Founded in 1996, Craigslist.org gets an estimated 10 million unique visitors per day. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.
What Sells Best on Craigslist
From services like tutoring, car repair and real estate to products such as wholesale furniture, consignment goods and retail e-commerce, Craigslist is the ultimate destination for online marketers.
Identifying Your Market
Like any other advertising medium, Craigslist requires some strategy. To start, you need to determine which city or cities you’re going to post an ad.
Building Ads
Posting an ad on Craigslist can be as simple as typing in some text, or you can incorporate html and images. Typically, what works best is the direct approach. Be sure to include important search words so that people who search for specific items find you in the search results.
Tracking Results
If you plan to post in multiple cities and offer specific promotions, tracking which ads produce the best results is important. You can track a Craigslist ad by e-mail, phone number or website referral. Each tracking mechanism should feature a unique component like a custom e-mail address, telephone extension or website referral code. Craigslist does not provide you with any demographic or tracking data.
Craigslist continues to experience rapid growth–additional cities have come online in recent months and more are expected to launch throughout the next year.
The buzz about this great resource is sweeping the nation, and every day people from all over the world are visiting the site, looking to buy from trusted sellers and service providers.
From e-commerce websites to furniture wholesalers, small businesses both online and off are realizing the marketing power of Craigslist.
Founded in 1996, Craigslist.org gets an estimated 10 million unique visitors per day. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.
What Sells Best on Craigslist
From services like tutoring, car repair and real estate to products such as wholesale furniture, consignment goods and retail e-commerce, Craigslist is the ultimate destination for online marketers.
Identifying Your Market
Like any other advertising medium, Craigslist requires some strategy. To start, you need to determine which city or cities you’re going to post an ad.
Building Ads
Posting an ad on Craigslist can be as simple as typing in some text, or you can incorporate html and images. Typically, what works best is the direct approach. Be sure to include important search words so that people who search for specific items find you in the search results.
Tracking Results
If you plan to post in multiple cities and offer specific promotions, tracking which ads produce the best results is important. You can track a Craigslist ad by e-mail, phone number or website referral. Each tracking mechanism should feature a unique component like a custom e-mail address, telephone extension or website referral code. Craigslist does not provide you with any demographic or tracking data.
Craigslist continues to experience rapid growth–additional cities have come online in recent months and more are expected to launch throughout the next year.
The buzz about this great resource is sweeping the nation, and every day people from all over the world are visiting the site, looking to buy from trusted sellers and service providers.
Tuesday, December 05, 2006
The Google Adsense-Adwords Automatic Money Machine
By Jan Sepstrup
www.jasmedia.com
Have you ever tried to make money through affiliate programs using Google Adwords?
Then you know it's not easy. Some say that only 2-3 out of 10 affiliate Adwords campaigns will actually make a profit.
But what if you could get your Adwords campaigns for free, or even make a little profit from using Adwords for promoting affiliate programs.
Actually you can get your Adwords campaigns for free if you combine your Adwords campaigns with Google Adsense.
With Google Adsense you place small ads on your own web-page, hoping that people will click on these ads. When someone clicks on a Google ad on your web-site, you make money.
The normal approach to making money with Google Adsense is to have thousands of pages with Google ads, but you can successfully make money with Google Adsense with just one page.
That's right - one page!
1. Step
All you have to do is find niches, where people pay several dollars to get the top position in the Google ads. You can use Overture's bidtool to find high priced niche keywords.
2. Step
Next step is to build your one-page Google Adsense money machine. Find a free article in one of the article directories and set up a page with your keyword targeted article and three Adsense ad blocks. Use small Adsense blocks, that only shows the top three high priced ads.
3. Step
Last step is to set up a Google Adwords campaign with that niche keyword (and related keywords) - but you only bid 5 cents!
Now sit back and watch the magic. People click on your 5-cent ad and come to your one-page-Adsense website. They read your article - and some of them will click on the high priced ads on your page. Bingo! - you've made a small profit.
Nothing much, maybe a one dollar profit a day. My first Google Adsense 'Money Machine' is generating a profit of 2-3 dollars a day - that's at least $730 a year for just one page.
Want to make more money with your one-page-money-machine?
Find an affiliate program in that niche, and put your affiliate link on the page. Some of your visitors will click the Google ads and some will click on your affiliate link. What ever they do, you win!
Now you've got your Google Adwords campaign for free or you're even making a small profit with your Google Adwords-Adsense money machine. At the same time you're marketing your niche affiliate program.
Final advice
Don't use this technique in the 'Internet Marketing' market place - it's much to crowded. Use your imagination and find niches like laser hair removal, wheel chairs, cell phone, homeowners loan etc.
Take action - and go find some money making niche keywords.
www.jasmedia.com
Have you ever tried to make money through affiliate programs using Google Adwords?
Then you know it's not easy. Some say that only 2-3 out of 10 affiliate Adwords campaigns will actually make a profit.
But what if you could get your Adwords campaigns for free, or even make a little profit from using Adwords for promoting affiliate programs.
Actually you can get your Adwords campaigns for free if you combine your Adwords campaigns with Google Adsense.
With Google Adsense you place small ads on your own web-page, hoping that people will click on these ads. When someone clicks on a Google ad on your web-site, you make money.
The normal approach to making money with Google Adsense is to have thousands of pages with Google ads, but you can successfully make money with Google Adsense with just one page.
That's right - one page!
1. Step
All you have to do is find niches, where people pay several dollars to get the top position in the Google ads. You can use Overture's bidtool to find high priced niche keywords.
2. Step
Next step is to build your one-page Google Adsense money machine. Find a free article in one of the article directories and set up a page with your keyword targeted article and three Adsense ad blocks. Use small Adsense blocks, that only shows the top three high priced ads.
3. Step
Last step is to set up a Google Adwords campaign with that niche keyword (and related keywords) - but you only bid 5 cents!
Now sit back and watch the magic. People click on your 5-cent ad and come to your one-page-Adsense website. They read your article - and some of them will click on the high priced ads on your page. Bingo! - you've made a small profit.
Nothing much, maybe a one dollar profit a day. My first Google Adsense 'Money Machine' is generating a profit of 2-3 dollars a day - that's at least $730 a year for just one page.
Want to make more money with your one-page-money-machine?
Find an affiliate program in that niche, and put your affiliate link on the page. Some of your visitors will click the Google ads and some will click on your affiliate link. What ever they do, you win!
Now you've got your Google Adwords campaign for free or you're even making a small profit with your Google Adwords-Adsense money machine. At the same time you're marketing your niche affiliate program.
Final advice
Don't use this technique in the 'Internet Marketing' market place - it's much to crowded. Use your imagination and find niches like laser hair removal, wheel chairs, cell phone, homeowners loan etc.
Take action - and go find some money making niche keywords.
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